There are a lot of viral advertising campaigns that take concepts that are popular on the internet and copy it with clever (or many times crappy) product placements or sponsorships. A successful viral advert has a clear product involved in the theme of the video, but doesn't interfere with the content. Basically as long as the video is fun to watch no one really cares who makes it or what's in it.

Below are two slo-mo viral videos that were bizarrely release within 2 weeks of each other. 'Beer Cannon' is still a favorite of mine.

Viral adverts are still new, and many companies have just recently started to experiment with it, but these two videos are good examples that brands can create entertaining content that promotes a product and receive a large amount of views by consumers that is comparable only to television.

Welcome to the introductory class of viral videos 101. This is where us ButternutJelly professionals (i.e. me) give details as to what makes videos "viral" on the internet (Viral is a "buzz marketing" word for online success). So class, take diligent notes, there will be a quiz at the end of lesson 5

Lesson 1- Poop Sells.

Example:

Now A boom boom doesn't really like this video very much, but the key to this video's success is the poop. Now not any video with poop can be an instant viral success. What makes this so great is the texture of the poop. Notice it's watered down creaminess. Diarrhea poops are very "viral" and are a key ingredient to viral success.

What I love most about this video (and I know I have put this up before) is that this chick grabs her stomach when the poop comes out. If that were you or me we both know we wouldn't hold our stomachs as doodie drains out into someone's hot tub. No sir, we both know that the minute some poop starts peeking out, you put your hand under your ass and pray to jebus that none of your exraments touches that pool and quickly run to the bushes. You're friends maybe disgusted by the smell, but they will later praise you for saving the sanitation of the hot tub.