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understanding and action on stigma.

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The programme, which works in partnership with more than 50 Irish organisations, set the 30 year old Bushypark woman the task of creating and producing a radio campaign which would inspire radio listeners to act and take a personal role in opening up conversation about mental health problems and challenge stigma.

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advertisements were created in such a way in that the content is their strength. They are not scripted and they not voiced by actors the commercials are real people telling their own unique stories with their own messages and that why I hope this campaign will be effective in breaking down barriers and stigma. The campaign is 100 per cent authentic. And, in some instances you hear trembles or uncomfortable silences, but it for this very reason, why I believe the campaign will capture listeners and draw them into the world of another reality. A real world in which we live and one in which the stigma surrounding mental ill health needs addressing now more than ever. McClafferty studied English, sociology and politics as part of an Arts degree at NUI Galway. She has freelanced for various Irish newspapers, both national and local and has worked as a broadcast journalism lecturer at VEC level while freelancing as a fashion editorial shoot producer and stylist for various magazines.

will pave the way.

Calling for a shift in this often entrenched attitude Converse Chuck Taylor Leather Boots Galway woman and RTE programme maker Evelyn McClafferty says people need to begin talking about their mental and emotional health just as they do about their physical health.

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Stressing the need to challenge stigma Ms McClafferty who was recruited by See Change, Ireland national stigma reduction programme, to produce a wave of change of Ireland radio waves, says this is important work.

´╗┐Galway broadcaster leads campaign to remove stigma of mental health issues

Thousands of people with mental health issues are being held hostage not by the condition but by the stigma attached to it.

She began working in the RT newsroom in 2004 freelancing for RT for a number of years before moving to the commercial station Newstalk for two years as a correspondent. She rejoined RT fulltime in June 2008 and since then has worked as a reporter on RT Radio One flagship current affairs programme Morning Ireland. In 2010 she began producing documentaries. In 2011, she was involved in a partnership project between RT Documentary On One and the culture organisation, Temple Bar Cultural Trust, in creating a mini sound festival, the first of its kind in Ireland.

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producing the first campaign of its kind in Ireland, Ms McClafferty says we need to start talking about our mental and emotional health, and not feel ashamed. least one in four people experience mental health problems at some point in their lifetime. Thousands of people are being held hostage, not simply by their mental illness, but by the stigma that is related to it. There needs to be a shift in this attitude and I hope this campaign Converse White Size 5

Airing on national and regional radio currently the My Ripple advert series features the voices of people who have shared their experiences of mental health problems and stigma with the aim of inspiring Converse All Star Dainty Black

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