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The report tracked six years of data that found any fall in circulation was drastically exceeded by the fall in revenue.

their results from, and really see if print is producing any less of a result than it used to," Mr Allen said.

Mr Allen says clients and buyers will soon see print is still an effective medium, and the market will correct itself.

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Converse - All Star Ox - Womens - Black Mono Leather

"It doesn't matter what form the response comes in; our clients haven't see an fall off in the efficacy of print anywhere through this crisis of confidence."

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´╗┐Fusion backs print to rebound

Advertisers and media agencies are abandoning print too quickly and this is a mistake, says Fusion Strategy managing director Steve Allen.

These points are reinforced in a Fusion report released last week which details a fundamental disconnect between print performance and the revenue the medium is being awarded.

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Converse - All Star Ox - Womens - Black Mono Leather

Converse - All Star Ox - Womens - Black Mono Leather

Demographics rather than raw circulation numbers was once the measuring stick. Print to a degree has dumbed down content in a flawed strategy to maintain relevance and hold circulation. Smarter newspapers attract smarter readers and smarter readers should attract smarter advertisers. Newspapers that identify, Converse Silver Sequin

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"Part of what this report is asking clients Converse - All Star Ox - Womens - Black Mono Leather and media agencies to do is to really look at where they're getting Converse White Trainers Sale

start to think about where they invest their budgets.

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explain and campaign will find the relevance they can achieve with headlines searching for stories. Unfortunately news rooms across the country have to a large extent disposed of journalists capable of delivering that strategy.

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Mr Allen said agencies and advertisers were being seduced by digital media channels without full analysis of the medium.

He said he hoped his report would lead agencies and clients to Converse All Star Modern Ox

The result was "alarming", Mr Allen said, finding revenue was actually running at two to three times the fall of readership or circulation.

"We hope this will cause clients, as much as media agencies, to start questioning where they're putting their dollars," Mr Allen said. "And to start to stem the automatic default position of 'oh, we'll put it in digital'."

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